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E-Commerce Times: Solo Hunters, Social Gatherers and the Online Marketplace (Gartner Report)
http://www.ecommercetimes.com/story/fBwpCqvpeqziqs/Solo-Hunt...
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excitingcommerce
15 months, 1 week, 2 days ago""Online vendors of goods and services that ignore the social dimension, as exemplified by the 'social gatherer' archetype, are ignoring a potentially large revenue component," noted a recent Gartner report. "These vendors are, in a substantial sense, 'leaving money on the table,'" the report stated.
Tags: social shopping
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