"StyleFeeder recently launched a personal shopper tool, which made me think it was a good time to sit down with Phil Jacob and his team to get a more in-depth look at the product and the technology. StyleFeeder has been around since the end of 2005. Initially developed by Jacob, it was quickly bought by TopTenSources and lived as a little widget that you could add to your Web site or your blog. At the beginning of 2007, following a restructuring, it was spun out of TopTenSources as an independent entity, at which point Jacob got funding, brought in a business development team and more technical talent to build out the product." Join discussion...

"Stylefeeder’s Facebook application lets you create your wish list of various items you’d like, such as clothing and furniture, and display it on your profile. Rate items and get personalized product recommendations based on others that have similar tastes. You’ll need to first register with StyleFeeder before adding this application to your Facebook account." Join discussion...