"Her new book, Luxury Fashion Branding>, addresses the business of luxury fashion from a strategic viewpoint through tracing the origins of luxury fashion, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, ebusiness, business modeling, the new luxury, customization strategies and best and worst practices. The chapter on mass customization in this book attracted me to contact her and ask her about the growing mass customization trend in the luxury industry." Join discussion...