Laut IBM werden die nächsten 5 Jahre die Werbeindustrie vor größere Herausforderungen stellen als die vergangenen 50 Jahre. Dies geht aus der neuen Studie "The end of advertising as we know it" hervor, die Ihr hier downloaden könnt (Auch eine Kurzfassung ist erhältlich). mehr... Join discussion...

We’ve been talking much about social media marketing here at Get Elastic, blogging, podcasts, viral videos and so on. But what about Facebook applications? What kind of things can you build for this platform that relate to ecommerce? Is it worth it? Who’s doing what and are they successful? Today I’m reviewing 29 ecommerce Facebook applications by shopping engines, deals sites, social shopping sites and online retailers. Join discussion...

"My interest in distributed web businesses – web businesses that don’t reside on a single domain, but instead span across various web sites – stems from necessity. While the long tail of the Web is getting longer, so is the percentage of overall pageviews absorbed by the head of that tail. If your site isn’t one of those elite sites at the head of the curve, you’re most likely losing ground every day. In this environment, you either find ways to put your content / functionality / service in front of people where THEY are, or you wither away into irrelevance. At a macro level, there are four broad strategies that can be undertaken to get" Join discussion...

"StyleFeeder recently launched a personal shopper tool, which made me think it was a good time to sit down with Phil Jacob and his team to get a more in-depth look at the product and the technology. StyleFeeder has been around since the end of 2005. Initially developed by Jacob, it was quickly bought by TopTenSources and lived as a little widget that you could add to your Web site or your blog. At the beginning of 2007, following a restructuring, it was spun out of TopTenSources as an independent entity, at which point Jacob got funding, brought in a business development team and more technical talent to build out the product." Join discussion...

"The guys from Yahoo! Shopping US have launched their own Facebook app, named “My Favorite Thing“. This application makes good usage of Yahoo! Shopping APIs, to let Facebook users search products, manage list of products and share favorite products with their Facebook friends. The basics of social shopping are there, and I’m waiting for the next level: transform this app into something really fun to use or really useful to use; the current version is between the two, and quickly forgettable in the end. Come on, guys, I’m sure you can transform it into a killer app :)" Join discussion...

"up, we can now count eBay among the thousands of new apps on the Facebook platform: they just launched their eBay-To-Go widget as a Facebook app, allowing you to “showcase your favorite eBay discoveries directly on your Facebook profile”." Join discussion...

"With all the hype about social shopping, Facebook, Shopping 3.0 (what?), etc. we couldn’t stand to be left out. Today we released our own social shopping application on the Facebook platform dubbed “My Shopping”. The application was released via SecretPrices.com with plans of integrating portions of the functionality in the future." Join discussion...

"Dealspl.us, an online social shopping community, has added a feature to the Facebook community via a widget enabled by the Facebook API. Facebook users must first log in; then they can add and install the Dealspl.us application which permits users to find deals as ranked on Dealspl.us as hot-deals. By clicking the 'Find a New Deal' button, users can browse the current hot-deal on dealspl.us website. If clicked, the deal picture will link users to the dealspl.us website where users can actually Join discussion...

"Stylefeeder’s Facebook application lets you create your wish list of various items you’d like, such as clothing and furniture, and display it on your profile. Rate items and get personalized product recommendations based on others that have similar tastes. You’ll need to first register with StyleFeeder before adding this application to your Facebook account." Join discussion...

I am a huge supporter of http://www.cheapcheapcheap.org (cheapcheapcheap). I shop there a lot for my bargains!! I just wanted to let everybody know that there is a facebook application now for it too! I am a proud supporter and just wanted to share a new way of frugal living... just don't tell TOO many people. Otherwise we might not get in on the deals early enough. http://apps.facebook.com/cheaporg/ Join discussion...