Another new tool is a price comparison shopping site that enables a shopper to click through from Buy.com to a competitor’s site if they find a lower price, Grover says. “If someone is cheaper than us on a product from a name brand retailer, the shopper can go directly to that site and buy from them. But most often we expect they will see we are the low-cost leader.” Adding Google Checkout as an alternate payment method also has gotten Buy.com a little more notoriety on Google when shopper Join discussion...