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Tailgate: Fully Transactional Web 2.0 Banners - Techcrunch
http://www.techcrunch.com/2007/07/12/tailgate-fully-transact...
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excitingcommerce
29 months, 1 day, 11 hours ago"Banner Advertising just got interesting again. Tailgate from London based Fhlame Limited is billed as the “Worlds First fully transactional web 2.0 banner system” that aims it to turn annoying adverts into a useful application that serves a purpose.
Tailgates technology delivers ecommerce transactions from the banner itself. Essentially users can purchase items by interacting with the banner as opposed to having to click through to another page. The benefits fr"
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