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paidContent.org: The Economics of Content - Widgets Gain Acceptance As Youth Marketing Tool
http://www.paidcontent.org/entry/419-as-widgets-gain-accepta...
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excitingcommerce
29 months, 1 week, 4 days, 10 hours ago"Like just about everybody else, preteens and teens tend to reject banner ads and other obtrusive forms of online advertising. But an online study suggests younger internet users also tend to be more accepting of using ad-supported widgets and other downloadable promotions that can be tied in to social networking, according to the WSJ. The online survey, conducted by Grunwald Associates and underwritten by MySpace/News Corp, Microsoft and Verizon, looked at more than 1,200 kids ages 9 to 17 an
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