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View story 1 0 Mass Customization News: Interview: Uche Okonkwo on the Mass Customization Trend in the luxury indus http://mass-customization.blogs.com/mass_customization_open_... Submitted by excitingcommerce 27 months, 6 days, 8 hours ago "Her new book, Luxury Fashion Branding>, addresses the business of luxury fashion from a strategic viewpoint through tracing the origins of luxury fashion, assessing its consumer behaviour, retailing tactics, branding and marketing strategies, ebusiness, business modeling, the new luxury, customization strategies and best and worst practices. The chapter on mass customization in this book attracted me to contact her and ask her about the growing mass customization trend in the luxury industry." Tags: luxury comment (1) | Category: Mass Customization | Add excitingcommerce as a source Comments Votes (my sources) Votes (Everyone) #1 - By Maike, 25 months, 1 week, 3 days, 14 hours ago. Sign in Email: Password: Hello, what did she write you back? I am thinking about writing my hesis about the mass customization in the luxury industry but I am not sure yet what kind of question could be stdueid further... Reply to Maike Add your comment Add your comment If you already have an account, sign in: Email address: Password: If you don't, just complete these fields: (or join pick!t for free) Your name: Your site: (optional) Your comment: (You have up to 5000 characters left) Can you see the 5 most prominent letters/numbers in this image? (case insensitive) Please enter them here: « go back

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