Früher waren Online-Shops schlecht gestylte Webseiten mit einem Textlink zum Einkaufskorb. Sie waren es, zum Glück der konsumfreudigen Online-Shopper. Schaut man sich heute Online-Shops an, dann sieht man deutlich, dass sich ein Trend entwickelt, der mich recht positiv stimmt. Digitale Produktwelten. Was Offline funktioniert kann auch Online funktionieren. Was Offline funktioniert kann eine Basis für Online darstellen. (Das hört sich schon besser an.) Wir haben 3 Beispiele (Amazon, IKEA, Polyvore) näher betrachtet. weiter... Join discussion...

Chillig, loungig, spacig, stylish. Mit diesen 4 Begriffen lässt sich der neue Online-Shop der Marke “Diesel” beschreiben. Seit gestern ist der Shop online. Nach dem Gewinn des Pitches, hat sich Neue Digitale ins Zeug gelegt und den neuen Internetauftritt entwickelt... Join discussion...

Thorsten und Ich waren heute auf dem Kongress des Stuttgarter Medientags. Wir haben uns einen ganzen Tag Zeit genommen, um uns ein paar Vorträge anzuhören. Nach einer Tasse Kaffee ging es los… Join discussion...

"“Social Shopping is exploding among consumers and is likely to be the only way to shop in the future.” “PriceForSure.com is at the forefront of this new class of e-commerce combining two of the most popular on-line activities: social networking and shopping,” says Olubaju. Building on the social networking phenomenon created by MySpace, Priceforsure.com is designed for shopping, browsing, and blogging. Priceforsure.com is unusual among shopping comparison sites because it provides far more than just basic information. Join discussion...

We’ve been talking much about social media marketing here at Get Elastic, blogging, podcasts, viral videos and so on. But what about Facebook applications? What kind of things can you build for this platform that relate to ecommerce? Is it worth it? Who’s doing what and are they successful? Today I’m reviewing 29 ecommerce Facebook applications by shopping engines, deals sites, social shopping sites and online retailers. Join discussion...

"Independent designers and fashionistas who want to capitalize on social commerce and are looking for an easy way to increase their online sales now have a new option: OURthreads.com. Launched today, the community site lets members buy, sell or trade items from their customized virtual closets. "There's been big news in the social networking area, we're seeing MySpace and Facebook and other sites attracting a lot of attention, so we decided to create a social networking site for fashion," said co-founder Brian Finn. "We wanted to offer a social networking site for fashion, for people to buy, sell and trade, but also to communicate with each other." OURthreads allows members to connect to others with similar styles across the fashion spectrum from couture to retro through message boards and by showcasing their virtual closet. When you register with OURthreads you will be given a closet where you can post pictures of yourself, your clothes, your accessories and other items that you would like to share with the community. The site attracts anyone from college students l" Join discussion...

"Zwischen Frühstück und IFA habe ich heute Beate und Tobias von der Social Shopping Platform Tradoria getroffen. Die beiden waren unter anderem in Berlin um sich bei der IFA einen kleinen Preis für ihr Geschäftsmodell abzuholen. Im Rahmen der Social Commerce Analyse auf Gründerszene habe ich den Long Tail Pionier bereits ausführlich vorgestellt." Join discussion...

"Yahoo! Shopping pioneered the idea of social commerce online when we launched the Shoposphere in 2005, and we are going to continue to bring innovative technology and features to our users and merchant partners. eCopt Interview Icon What Online product marketplaces, other than Yahoo! Shopping, do you personally use to shop from? Yahoo Shopping Interview Icon The great thing about comparison shopping engines is that the user doesn’t have to visit multiple sites to try and find the product they want at the best price. Yahoo! Shopping does all of the work, and compares products and merchants side-by-side so that the shopper is able to “look” at products from across the Web on one page." Join discussion...

"StyleFeeder recently launched a personal shopper tool, which made me think it was a good time to sit down with Phil Jacob and his team to get a more in-depth look at the product and the technology. StyleFeeder has been around since the end of 2005. Initially developed by Jacob, it was quickly bought by TopTenSources and lived as a little widget that you could add to your Web site or your blog. At the beginning of 2007, following a restructuring, it was spun out of TopTenSources as an independent entity, at which point Jacob got funding, brought in a business development team and more technical talent to build out the product." Join discussion...

"The guys from Yahoo! Shopping US have launched their own Facebook app, named “My Favorite Thing“. This application makes good usage of Yahoo! Shopping APIs, to let Facebook users search products, manage list of products and share favorite products with their Facebook friends. The basics of social shopping are there, and I’m waiting for the next level: transform this app into something really fun to use or really useful to use; the current version is between the two, and quickly forgettable in the end. Come on, guys, I’m sure you can transform it into a killer app :)" Join discussion...